Cert. Marketing Management (Cert. MM)
Duration: 1 Month

The Marketing Management program prepares you for a career in higher management in marketing. You will gain skills in managerial leadership, business marketing and account management in addition to developing expertise in core marketing areas, such as market research, marketing communications and relationship marketing.

▪ Introduction to Marketing – origins, nature, definitions and concepts

▪ The Marketing Environment

▪ Marketing Management – the process, strategic planning vs. marketing process

▪ Marketing Information - MIS, Marketing Research

▪ Consumer Behavior - factors, buying decision process and the purchase decision 
   Organizational Buying Process

▪ Market Segmentation Strategies & Targeted Marketing

▪ The Marketing Mix

▪ The Product Management – lifecycle, product mix and product line

▪ New Product Development & Life Cycle Strategies

▪ Marketing Channels & Physical Distribution

▪ Price Determination & Administration

▪ The Promotion Effort

▪ Effective Leadership in Organizations

▪ Assessment – Group Assignment

Pre-requisites for the Program:

▪ Bachelor’s degree in any discipline from a recognized institution

▪ English language requirements as stated in the CCP Brochure

CCP:

Back to CCP Home

Download CCP Brochure

Course Advisor:

Mr. Paley Kumar

Tel: +971-55-2806557

Email: training@careercrown.com

Register:

Apply Online

Certifications

▪ Cert. Management Accounting (Cert. MA)

▪ Cert. International Financial Management (Cert. IFM)

▪ Cert. International Business Strategy (Cert. IBS)

▪ Cert. Human Resource Management (Cert. HRM)

▪ Cert. Marketing Management (Cert. MM)

▪ Cert. Supply Chain Management (Cert. SCM)

© 2009. Privacy | Partner With Us | Advertise With Us